Knowledge
Explained briefly. With dates and sources.
The topics our analyzer flags on other sites - explained here so you can understand and check them. No advice prose, only what counts.
Consent Mode v2
Consent Mode v2: the signal without which Google Ads learns blind.
Consent Mode v2 tells Google tags which consent exists and models missing data.
llms.txt
llms.txt: three paragraphs that tell an AI who you are.
llms.txt lives at /llms.txt at the domain root, as a plain Markdown text file.
Universal Analytics shut down
A tag without a receiver: Universal Analytics has counted nothing since 1 July 2023.
Universal Analytics (tags with UA-…) was shut down on 1 July 2023 - no new data since.
JSON-LD and structured data
Invisible to people. Central for machines.
JSON-LD is Google's recommended format for schema.org structured data - a script block in the <head>.
Booking platform dependency
The platform brings the guest. And keeps them.
Commission per platform booking: 15-25 % (HiJiffy Hotel Booking Commission Report 2026; Kovly Distribution Benchmarks 2026).
Reservation system without commission
A reservation system that belongs to you. Not one you belong to.
Own system = one-off investment plus hosting, instead of commission per reservation.
Course platform alternative
The platform earns off you. Your own earns with you.
Platform: monthly subscription plus transaction or revenue share, participant data with the provider.