Knowledge
The platform earns off you. Your own earns with you.
Kajabi, Teachable, elopage: quick to set up, paid every month, plus a share of revenue. As long as your course fits the grid, that is fair. As soon as it does not - guidance, two languages, shipping, your own member logic - you pay twice.
Updated: 22 August 2026
When the platform is the right choice
For a single course with a standard flow - video, text, payment, done - a platform is often right: it is set up in days, the subscription is manageable, and the limitations do not hurt. Whoever is testing courses should not build first.
When it becomes the bottleneck
- Guidance: cohorts, dates, feedback lift the completion rate in the model from 10 % by 45 points - platforms only map that with workarounds.
- Two languages: bilingual courses on most platforms mean two courses, two member lists, two payments.
- Physical products: a book with the course with country-based postage - a plug-in stack instead of built in.
- Your own list: the warm list is yours only if it lives on your platform, not with the provider.
- Revenue share: the better the course runs, the more the platform earns with it.
What your own platform must do - and how to switch
Courses with progress, a member area with its own login, Stripe checkout through your contract, shipping by destination country, two languages in one data set, data on hosting of your choice. The switch runs in parallel: courses, members and payment data come across, then the cut-over happens on a set day - that is how we are walking the path from Kajabi with Dominique Scharax right now.
Common questions
When does an own platform pay off?
From a volume we calculate for you before anyone builds anything: subscription plus revenue share today against one-off investment plus hosting and the Stripe fee. Usually it tips where the model no longer fits the grid - not on price alone.Do I lose my participants when switching?
No, if the switch runs in parallel and access, progress and payments are migrated. That is craft, not risk - but it has to be planned.
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