Analysis
A machine's view, instantly.The thought-through solution, from us.
Enter your website. We look at the chain live - web, tracking, visibility - and show you at every step who is working. The solutions to what we find, we think through ourselves and send you by email.
Who is working
Connection
We fetch your site. Live, no detour.
Our algorithm
Deterministic. Reads the source - no AI.
External measurement
Google's own number (PageSpeed). Not ours.
AI
Reads the page like an answer engine. Assessment, not measurement.
"AI" sits on one step only - not on everything. We know the difference between a rule and a model, and we tell you.
What the analyzer checks
Every finding the machine knows - with an explanation of what it means. No secrets: this is the whole list.
Tracking
Pixel yes. Consent no.
In the EU, marketing tags like the Meta pixel or Google Ads may only load after consent. A consent management platform (CMP) collects that consent and controls which tags fire. Without one, the tracking is exposed.
Pixel yes. Consent Mode no.
Consent Mode v2 is Google's signal protocol: it tells Google tags which consent exists and models the missing data. Since March 2024 it is mandatory for remarketing and conversion measurement in Google Ads in the EEA. Without it, campaigns run blind.
No tracking visible.
We only read the static source of your homepage. Server-side tagging, a self-hosted Matomo on your own domain or tags loaded only after consent stay invisible. So this is a hint, not a verdict: if you measure, you know it. If not, the basis for every decision about ads, SEO and the site itself is missing.
Consent Mode: not visible.
Consent Mode v2 is Google's signal protocol for consent. It can be set in the source (then we see it) or inside the tag manager container (then we do not). Since March 2024 it is mandatory for remarketing and conversion measurement in Google Ads in the EEA. A look into the container settles this in five minutes.
Analytics goes nowhere.
Universal Analytics (UA-…) was Google's old analytics. It was replaced by GA4 (G-…) and has accepted no data since 1 July 2023. A tag without a receiver.
Performance
{lcp} until the content shows.
The performance score comes from Google's PageSpeed Insights (Lighthouse, mobile). LCP = Largest Contentful Paint, the time until the largest visible element is rendered. Google calls under 2.5 s "good", over 4 s "poor". It is Google's number - not ours.
Visibility
No structured data.
Structured data (JSON-LD per schema.org) describes in machine-readable form what the page is: LocalBusiness, Restaurant, Hotel, Product, Event. Google uses it for rich results, AI engines for classification. Invisible to people, central for machines.
The shop window is missing.
Title and meta description are the two lines shown in Google's results list. The H1 is the page's main heading. All three tell human and machine in one second what this is about.
No sitemap.
The sitemap.xml is a machine-readable list of all pages. Search engines read it to pick up new and changed pages faster. Every CMS can generate one.
AI visibility
Invisible to ChatGPT.
More and more people ask ChatGPT, Perplexity or Google's AI overview instead of searching. These answer engines need clearly readable text: what, where, for whom, how to reach you. The AI read your page exactly like that and judged whether it could cite you. This is an assessment, not a measurement.
Only half readable for ChatGPT.
Answer engines like ChatGPT or Perplexity need clearly readable text: what, where, for whom, how to reach you. The AI read your page that way and judged how well it could cite you. This is an assessment, not a measurement.
No llms.txt.
llms.txt is a young standard: a text file at the domain root that tells AI engines in a few lines who you are and what matters. Not a Google ranking factor, but a signal for answer engines.
Platform
Your guests belong to {platform}.
Booking platforms charge per reservation and keep the guest data (email, frequency, preferences). If you do not own the data, you cannot address regulars directly. Your own reservation system flips this: no commission, data with you.
Your appointments run through {platform}.
Booking portals bring reach, but for a fee and with patient data at the provider. 44 % of insured patients cannot get through by phone - the need is real. Your own booking path on the practice website with a reminder the day before solves the same bottleneck, without a portal and without data leaving.
Your courses live at {platform}.
Course platforms like Kajabi, Teachable or Elopage host content and payments for a fee plus revenue share. The participant data and the experience belong to the platform. Your own platform costs once instead of forever and stays yours.
Tickets via {platform}.
Ticket platforms charge per ticket sold and keep the attendee data. For recurring events that is doubly expensive: you pay every time and never build your own list.
Site builder: {platform}.
Site builders like Wix, Jimdo or Squarespace are closed systems: code, tracking setup and performance can only be changed within their constraints. Fine to start - often the bottleneck for growth.
Web
No HTTPS.
HTTPS encrypts the connection between visitor and site. Since 2018 Chrome flags sites without it as "Not secure". It is the baseline for tracking, forms and ranking.
Common questions
What exactly does the analyzer read?
The static source of your homepage: tracking tags, consent banner and Consent Mode, meta data, structured data, platform embeds, robots.txt, sitemap.xml and llms.txt. Plus Google's PageSpeed measurement for mobile speed and an AI step that reads the page like an answer engine.What does it not see?
Everything that happens after load or on the server: server-side tracking, consent settings inside the tag manager container, content in JavaScript containers. And everything only your data shows: revenue, ad spend, repeat business. For every finding the analyzer says what it could measure and what it could not.What happens to my data?
The analysis is anonymous and stored for 24 hours so the same domain is not measured twice. We store your email only if you enter it at the end to learn more - then you get the summary by email and we get in touch. No newsletter, no sharing.