Service · Google Ads
Advertising measured against one number. Not against clicks.
Google Ads is the fastest lever - and the most expensive one when the chain behind it does not hold. We run campaigns only once tracking, consent and the site carry. And we measure against the number that matters to your business: inquiries, bookings, purchases.
The problem
Since March 2024 Google Ads in the EEA only learns cleanly with Consent Mode v2. Many accounts run without it - the campaign optimises on gaps. Add budgets by gut feeling, conversions nobody defined, and reach for pages that do not sell.
What we build
Tracking first
Conversion measurement with Consent Mode v2, server-side where sensible, goals that map your business - before the first euro runs.
Campaigns with arithmetic
Search, Performance Max, remarketing - only where margin carries the click. For hotels that means: a direct booking stays cheaper after ad cost than 15-25 % commission.
Landing pages that carry
Ad and page belong together. We build the page too - speed, message, form - instead of sending people to the homepage.
Reporting against one number
Cost per inquiry, per booking, per purchase - in your dashboard, not in Google vocabulary.
How it runs
- 01
Check the chain
Consent, tracking, site: the analyzer shows in a minute whether Google can measure at all. Without that we do not run ads.
- 02
Set the number
What is an inquiry worth, what may it cost? The budget follows from that - not the other way round.
- 03
Run, measure, adjust
Campaigns start small and grow with proven return. What does not carry is switched off, not explained away.
What we measure
The one number. Everything else - CTR, quality score, impression share - is a means to that end.
With Consent Mode v2 Google models missing consents. Without it they are simply missing.
What the advertising adds - not what it claims for itself.
Common questions
Why do you not launch campaigns immediately?
Because advertising onto a site without tracking and consent burns money: Google cannot learn, you cannot measure. Chain first takes a few days and saves months of budget.What is Consent Mode v2 and do I need it?
Google's signal protocol for consent - mandatory since March 2024 for remarketing and conversion measurement in Google Ads in the EEA. Without it your account measurably loses conversions. We set it up, in the tag manager or in the source.How much budget do I need?
That follows from the number: what may an inquiry cost, how many do you want? We start small, prove the return and grow with it. There is no minimum budget we quote up front.Is Google Ads worth it for a hotel or restaurant?
For hotels, when the direct booking stays cheaper after ad cost than the platform commission. For restaurants, when advertising brings guests into otherwise empty shifts. We calculate both - the numbers are on the industry pages.
Next step
Where do you stand?
The analyzer checks whether your site has Consent Mode v2 and conversion tracking - the precondition for any campaign. The rest we think through together.