Service · Consent & Tracking
Pixel yes, consent no - the most common finding. And the most expensive.
Tracking without consent is a GDPR risk, tracking without Consent Mode v2 a measurement problem: since March 2024 Google Ads in the EEA only learns cleanly with it. We set up both - banner, Consent Mode, tag manager, server-side where sensible - so it measures and holds.
The problem
The Meta pixel sits directly in the source and fires before the banner. The tag manager runs, but without a consent default. Google Analytics counts what it may - and models nothing. The result: legally fragile data and campaigns optimising on gaps.
What we build
A consent banner that holds
Granular categories, real rejection, versioned consent - built like on our own site. No dark pattern.
Google Consent Mode v2
Default before the first tag, update after the choice, the v2 signals ad_user_data and ad_personalization. In the tag manager or in the source - both visibly verifiable.
Tag manager, clean
One container, clear triggers, tags only with consent. What sat directly in the source moves into the container.
Server-side where it counts
Server-side tagging for ads and analytics when ad blockers and browser protection otherwise fray the measurement. Honestly: no external tool sees that - so we measure it internally.
How it runs
- 01
Read the status quo
The analyzer shows in a minute which tags sit in the source, whether a banner is detectable and whether Consent Mode is set. The rest follows in the container.
- 02
Set up
Banner, Consent Mode, container, goals - in an order that never fires a tag without consent.
- 03
Test and document
Tag Assistant, consent debugger, test cases per category. Documentation that backs your privacy policy.
What we measure
Zero. That is the number that counts.
What Google models with Consent Mode v2 - without it: nothing.
How many visitors allow statistics or marketing - measured honestly, not forced.
Common questions
Do I have to set up Consent Mode v2?
If you use Google Ads for remarketing or conversion measurement in the EEA: yes, since March 2024. Without it you measurably lose conversions. If you do not use Google Ads you still need a banner that blocks tags before consent.Why does your analyzer not see my Consent Mode?
Because it only reads the source. If the consent default sits in the tag manager container it is invisible from outside - the analyzer then honestly says "not visible", not "missing". A look into the container settles that in five minutes.Can I keep Cookiebot, Usercentrics or Borlabs?
Yes, if the banner really blocks tags and sets Consent Mode v2 correctly. We check that and set up the rest around it. A switch is only needed if the banner is decoration.What is server-side tracking and do I need it?
Tags run through your own server instead of directly from the browser - more robust against ad blockers, more control over the data. Sensible when ad budget depends on measurement. Not first, but often second.
Next step
Where do you stand?
The analyzer reads which tags, which banner and which consent default sit in your site's source - in a minute. What is missing, we set up.